| Reflections on "transformative marketing : the next 20 years"
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2018 |
Meyer, Robert J. |
| A theory of customer valuation : concepts, metrics, strategy, and implementation
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2018 |
Kumar, V. |
| Social dollars in online communities : the effect of product, user, and network characteristics
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2018 |
Park, Eunho |
| Converging on a new theoretical foundation for selling
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2018 |
Hartmann, Nathaniel N. |
| The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value
|
2018 |
Gielens, Katrijn |
| Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
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2018 |
Allen, B. J. |
| Political management, research and development, and advertising capital in the pharmaceutical industry : a good prognosis?
|
2018 |
Martin, Kelly D. |
| The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
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2018 |
Cillo, Paola |
| Video content marketing : the making of clips
|
2018 |
Liu, Xuan |
| Device switching in online purchasing : examining the strategic contingencies
|
2018 |
Haan, Evert de |
| When and how board members with marketing experience facilitate firm growth
|
2018 |
Whitler, Kimberly A. |
| Self-selected sales incentives : evidence of their effectiveness, persistence, durability, and underlying mechanisms
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2018 |
Bommaraju, Raghu |
| Scheduling content on social media : theory, evidence, and application
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2018 |
Kanuri, Vamsi K. |
| Reflections on publishing in the Journal of Marketing
|
2018 |
Kumar, V. |
| Transformative marketing : the next 20 years
|
2018 |
Kumar, V. |
| When does market share matter? : new empirical generalizations from a meta-analysis of the market share-performance relationship
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2018 |
Edeling, Alexander |
| (When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
|
2018 |
Boyd, D. Eric |
| A study of bidding behavior in voluntary-pay philanthropic auctions
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2018 |
Haruvy, Ernan |
| Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media
|
2018 |
Colicev, Anatoli |
| Clustering, knowledge sharing, and intrabrand competition : a multiyear analysis of an evolving franchise system
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2018 |
Butt, Moeen Naseer |
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