| Concept testing for consumer and industrial products
|
1976 |
McGuire, E. Patrick |
| The creative organization : summary
|
1976 |
Steiner, Gary A. |
| Diversification planning
|
1976 |
Steiner, George A. |
| Product innovation in perspective
|
1976 |
Rothberg, Robert R. |
| Technological forecasting
|
1976 |
Wheelwright, Steven C. |
| Developing the launch strategy
|
1976 |
Gisser, Philip |
| How to organize for new products
|
1976 |
Johnson, Samuel C. |
| A new approach to test marketing
|
1976 |
Hardin, David K. |
| Using return on investment for new product development
|
1976 |
Goodman, Sam R. |
| DEMON : a management model for marketing new products
|
1976 |
Charnes, Abraham |
| Managing the product life cycle
|
1976 |
Clifford jr., Donald K. |
| Keys to successful product planning
|
1976 |
Ames, B. Charles |
| Screening new product possibilities
|
1976 |
Montgomery, David B. |
| Estimating market potential
|
1976 |
McDonald jr., Morgan B. |
| Beyond market segmentation
|
1976 |
Barnett, Norman L. |
| Strategies for a technology-based business
|
1976 |
Ansoff, H. Igor |
| Extracts from "Transferring research to operations"
|
1976 |
Quinn, James Brian |
| A rating scale for product innovation
|
1976 |
Richman, Barry M. |
| Diffusion of innovations
|
1976 |
Engel, James F. |
| A profit-oriented decision system
|
1976 |
Winer, Leon |
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