Reorganize your company around its markets
|
1980 |
Hanan, Mack |
Private label? : no, it's now ʺpresoldʺ-wave of future
|
1980 |
Weiss, E. B. |
The role of the industrial distributor in marketing strategy
|
1980 |
Webster jr., Frederick E. |
A model of industrial buyer behavior
|
1980 |
Sheth, Jagdish N. |
Can marketing and manufacturing coexist?
|
1980 |
Shapiro, Benson P. |
Marketing professional services
|
1980 |
Kotler, Philip |
Marketing as exchange
|
1980 |
Bagozzi, Richard P. |
The computer, personal selling, and sales management
|
1980 |
Comer, James M. |
Managing the product life cycle
|
1980 |
Clifford jr., Donald K. |
Prescription for the marketplace : everyone listen better!
|
1980 |
Day, Ralph L. |
Multinational product planning : strategic alternatives
|
1980 |
Keegan, Warren J. |
Profitability analysis by market segments
|
1980 |
Beik, Leland L. |
Taming the "paper elephant" in marketing information systems
|
1980 |
Sparks, Jack D. |
A frame of reference for improving productivity in distribution
|
1980 |
McCammon jr., Bert C. |
New way to measure consumerʹs judgments
|
1980 |
Green, Paul E. |
Marketing myopia
|
1980 |
Levitt, Theodore |
Breaking free from product marketing
|
1980 |
Shostack, G. Lynn |
Improving sales force productivity
|
1980 |
Hall, William P. |
A remedy for maladistribution
|
1980 |
Oresman, Stephen B. |
Market segmentation : a strategic management tool
|
1980 |
Johnson, Richard M. |