Market analysis utilizing cultural anthropological indicators
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Veröffentlicht in: | European journal of marketing |
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Titel | Jahr | Band |
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Integrated marketing communications : evolution, current status, future developments | 2017 | volume 51, number 3 (2017) |
Strategic marketing : new horizons in theory and research | 2016 | volume 50, number 12 (2016) |
Word-of-mouth and viral marketing | 2013 | 47.2013,7 |
Social marketing : social change | 2013 | 47.2013,9 |
Corporate branding | 2012 | 46.2012,5 |
Brand and corporate branding : theory and emerging context | 2012 | 46.2012,7/8 |
"Marketing and flexibility" : debates past, present and future | 2012 | 46.2012,10 |
Marketing perspectives of logistics firms | 2011 | 45.2011,3 |
Non-profit, social, arts and heritage marketing | 2011 | 45.2011,5 |
Political marketing | 2010 | 44.2010,3/4 |
Branding and the marketing of technological and industrial products | 2010 | 44.2010,5 |
The sales function in the twenty-first century | 2009 | 43.2009,7/8 |
E-shopping and e-retailing | 2009 | 43.2009,9/10 |