The significance of social stratification in selling

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Bibliographische Detailangaben
Veröffentlicht in:	Barban, Arnold M. Readings in advertising and promotion strategy
1. Verfasser:	Coleman, Richard W. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1968
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Titel	Jahr	Verfasser
A perfect measurement of advertising's contribution to marketing	1968	Wallace, James M.
What is a market?	1968	Sissors, Jack Z.
Toward better media comparisons : a general survey	1968
Advertising objectives, control, and measurement controversy	1968	Lee, Charles E.
The AAAA study on consumer judgment of advertising	1968	Kanter, Donald L.
Creative advertising planning	1968	Delano, Lester A.
Clues for advertising strategists	1968	Cox, Donald F.
Creating under pressure	1968	Ketchum, Alton H.
The significance of social stratification in selling	1968	Coleman, Richard W.
Computers in media at J. Walter Thompson	1968	Jones, Richard P.
The closest thing to measuring advertising effectiveness	1968	Kernan, Jerome B.
Some comments on the role of advertising in the American economy : a plea for revaluation	1968	Blank, David M.
Advertising : a critic's view	1968	Warne, Colston E.
The declining market for pigs in pokes	1968	Newell, Thomas M.
The informative role of advertising	1968	Bucklin, Louis P.
Keep listening to that wee, small voice	1968	Burnett, Leo
Toward an explicit model for media selection	1968	Kotler, Philip
How advertising performance depends on other marketing factors	1968	Kuehn, Alfred A.
New battleground, consumer interest	1968	Hopkinson, Tom M.
The implications of the population explosion for communications	1968	Peterson, Theodore