Group influences in marketing

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing models
1. Verfasser:	Bourne, Francis S. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1964
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Titel	Jahr	Verfasser
Postdecision exposure to relevant information	1968	Ehrlich, Danuta
Sales effects of two campaign themes	1964	Henderson, Peter L.
Family life cycle as an independent variable	1964	Lansing, John Belcher
Bayesian decision theory in pricing strategy	1964	Green, Paul E.
The diffusion of an innovation among physicians	1964	Coleman, James
Linear programming in media selection	1964	Day, Ralph L.
The two-step flow of communication : an up-to-date report of an hypothesis	1964	Katz, Elihu
A heuristic program for locating warehouses	1964	Kuehn, Alfred A.
Dissonance or defensiveness?	1964	Deutsch, Morton
Group influences in marketing	1964	Bourne, Francis S.
Bayesian statistics in marketing	1964	Roberts, Harry Vivian
Bayesian statistics and product decisions	1964	Green, Paul E.
The effect of promotional effort on sales	1964	Magee, John F.
The logistics of distribution	1964	Magee, John F.
The socio-economic status of cities and suburbs	1964	Schnore, Leo F.
Preference for new products and its relationship to different measures of conformity	1964	Gruen, Walter
Selecting profitable products	1964	O'Meara jr., John T.
Social and psychological factors associated with acceptance of new food products	1964	Bylund, H. Bruce
An operations-research study of sales response to advertising	1964	Vidale, Marcello L.
Models using experimental data to appraise marketing strategy	1964	Pessemier, Edgar A.