| A commentary on "transformative marketing : the next 20 years"
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2018 |
Varadarajan, Rajan |
| How do specialized personal incentives enhance sales performance? : the benefits of steady sales growth
|
2018 |
Patil, Ashutosh |
| Corporate board interlocks and new product introductions
|
2018 |
Srinivasan, Raji |
| Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits
|
2018 |
Ertekin, Larisa |
| Unpacking the relationship between sales control and salesperson performance : a regulatory fit perspective
|
2018 |
Katsikeas, Constantine S. |
| An empirical analysis of the joint effects of shoppers’ goals and attribute display on shoppers’ evaluations
|
2018 |
Guha, Abhijit |
| Reflections on "transformative marketing : the next 20 years"
|
2018 |
Meyer, Robert J. |
| A theory of customer valuation : concepts, metrics, strategy, and implementation
|
2018 |
Kumar, V. |
| Social dollars in online communities : the effect of product, user, and network characteristics
|
2018 |
Park, Eunho |
| Converging on a new theoretical foundation for selling
|
2018 |
Hartmann, Nathaniel N. |
| The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value
|
2018 |
Gielens, Katrijn |
| Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
|
2018 |
Allen, B. J. |
| Political management, research and development, and advertising capital in the pharmaceutical industry : a good prognosis?
|
2018 |
Martin, Kelly D. |
| The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
|
2018 |
Cillo, Paola |
| Video content marketing : the making of clips
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2018 |
Liu, Xuan |
| Device switching in online purchasing : examining the strategic contingencies
|
2018 |
Haan, Evert de |
| When and how board members with marketing experience facilitate firm growth
|
2018 |
Whitler, Kimberly A. |
| Self-selected sales incentives : evidence of their effectiveness, persistence, durability, and underlying mechanisms
|
2018 |
Bommaraju, Raghu |
| Scheduling content on social media : theory, evidence, and application
|
2018 |
Kanuri, Vamsi K. |
| Reflections on publishing in the Journal of Marketing
|
2018 |
Kumar, V. |
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