Management science tools for the marketer
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| Veröffentlicht in: | Decision making in marketing. A colloquium ; the Conference Board, inc. The Conference Board in Canada |
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| Format: | UnknownFormat |
| Veröffentlicht: |
1971
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| The marketing decision makers | 1971 | Ingolia, Joseph J. |
| Decision theory in marketing and marketing research | 1971 | Detlefsen, Guy-Robert |
| Management science applications in pricing decisions | 1971 | Edelman, Franz |
| The decision-making process | 1971 | Myers, W. Gifford |
| Management science tools for the marketer | 1971 | Chambers, John C. |
| Simulation techniques for marketing decision making | 1971 | Clark, William Allan |
| The role of staff in decision making | 1971 | Pope, Charles T. |
| Marketing information systems : aids to decision makers | 1971 | Gilbert, Richard A. |
| Strategic and tactical decision making in marketing | 1971 | Plattes, Cyril W. |