Uncertainty, information, and marketing decisions
|
1964 |
Green, Paul E. |
The requirements for theory in marketing
|
1964 |
Halbert, Michael H. |
A normative theory of marketing systems
|
1964 |
Alderson, Wroe |
Marketing theory as marketing management
|
1964 |
Churchman, C. West |
Some observations on "structural" formation and the growth of marketing channels
|
1964 |
Breyer, Ralph Frederick |
Design of marketing channels
|
1964 |
Balderston, F. E. |
A conceptual approach to marketing
|
1964 |
McInnes, William |
How we can "know" more about marketing
|
1964 |
Bliss, Perry |
The stages of retail development
|
1964 |
Regan, William J. |
Utility, uncertainty, and the consumer-buyer
|
1964 |
Peters, William S. |
The survival concept and the nonprofit behavior system/ Stanley J. Shapiro
|
1964 |
Shapiro, Stanley J. |
Price warfare : a form of business rivalry
|
1964 |
Cassady jr., Ralph |
Company goals, growth, and the multiproduct firm
|
1964 |
Baumol, William J. |
Market structures and functions in agricultural control programs
|
1964 |
Arthur, Henry B. |
On atomic sentential forms and theory construction
|
1964 |
Martin, Richard M. |
A marketing analysis of suburban and urban expenditure patterns
|
1964 |
Blankertz, Donald F. |
Retailing as an operating system
|
1964 |
Baranoff, Seymour |
An approach to marketing theory
|
1964 |
Lockley, Lawrence Campbell |
Symptomatic factors in consumer behavior
|
1964 |
Pollak, Otto |
A probabilistic approach to consumer behavior
|
1964 |
Kuehn, Alfred A. |