| Practical media decisions and the computer
|
1965 |
Moran, William T. |
| The illusion of communication
|
1965 |
Martineau, Pierre |
| The dilemma of creative advertising
|
1965 |
Politz, Alfred |
| Symbolism and life style
|
1965 |
Levy, Sidney J. |
| An application of learning theory to TV copy testing
|
1965 |
Krugman, Herbert E. |
| Factual recall as a measure of advertising effectiveness
|
1965 |
Haskins, Jack B. |
| The world customer
|
1965 |
Dichter, Ernest |
| The social itinerary of technical change : two studies on the diffusion of innovation
|
1965 |
Katz, Elihu |
| Visual material and recall of magazine articles
|
1965 |
Greenbaum, Allan |
| Effects of fear-arousing communications
|
1965 |
Janis, Irving L. |
| Sharper focus for the corporate image
|
1965 |
Martineau, Pierre |
| The Starch and Ted Bates correlative measures of advertising effectiveness
|
1965 |
Rotzoll, Kim B. |
| The influence of source credibility on communication effectiveness
|
1965 |
Hovland, Carl Iver |
| Reconciling conflicting results derived from experimental and survey studies of attitude change
|
1965 |
Hovland, Carl Iver |
| The qualitative values of advertising media
|
1965 |
Weilbacher, William M. |
| The elusive element in scientific marketing
|
1965 |
Weir, Walter |
| How practical is the media model?
|
1965 |
Saint Georges, Joseph |
| The creative organization
|
1965 |
Steiner, Gary A. |
| Assumptions in measuring advertising effectiveness
|
1965 |
Semon, Thomas T. |
| Family life cycle as an independent variable
|
1965 |
lansing, John Belcher |
Tag hinzufügen