White response to integrated advertising
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Veröffentlicht in: | Journal of advertising research |
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Titel | Jahr | Band |
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Special issue: proposial advertising messages | 2024 | volume 64, issue 1 (March 2024) |
Special issue: insights for advertisers on immersive technologies | 2024 | volume 64, issue 3 (September 2024) |
Gender and diversity | 2020 | volume 60, issue (June 2020) |
What we know about advertising: lessons from empirical generalizations | 2009 | 49.2009,2 |
The long tail of media | 2008 | 48.2008,3 |
Variables in advertising execution | 2007 | 47.2007,1 |
Word of mouth : a new advertising discipline | 2007 | 47.2007,4 |
The internet revolution | 2007 | 47.2007,2 |
Simplifying complexity : effectiveness measurement modeling | 2007 | 47.2007,3 |
Marketing research made in Japan : special issue | 1990 | 30.1990,2 |