Transit advertising

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Bibliographische Detailangaben
Veröffentlicht in:	Handbook of advertising management
1. Verfasser:	Callanan, Daniel E. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1970
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Titel	Jahr	Verfasser
Uses of the computer and other technological developments in advertising	1970	Pearson, Arthur S.
Execution of copy strategy in direct mail and out-of home media	1970	Walsh, Harry B.
Retail advertising	1970	Gore, Budd
Management of advertising personnel	1970	Noettling, Frank
Advertising managementʹs sales promotion responsibilities and activities	1970	Lewis jr., Donald M.
Uses of print media	1970	Bahr, Warren A.
Structure and functions of the advertising department	1970	Ziegenhagen, M. E.
Advertising to business	1970	Marsteller, William A.
Copy strategy	1970	Hobbs, Whit
Advertising in the corporate structure	1970	Gray, Robert M.
Coordination of advertising with sales and other functions	1970	Ewen, William H.
Public relations advertising	1970	Corcoran, Charles R.
How advertising works	1970	Gerhold, Paul E. J.
Copy research	1970	Greenbaum, Allan
How consumers behave	1970	Williams, Robert J.
Execution of copy in print media	1970	Tyler, William D.
Managing the legal aspects of advertising	1970	Weil, Gilbert H.
Media research	1970	Papazian, Edward
Advertising to the farm market	1970	Barger, Cecil E.
The marketing plan	1970	DuBois, Cornelius