| Print media research
|
1972 |
Brown, Michael |
| Market testing and experimentation
|
1972 |
Davis, John |
| Trade research
|
1972 |
Arnott, Gerry |
| Packaging and symbolic communication
|
1972 |
Schlackman, William |
| Multivariate analysis of market research data
|
1972 |
Holmes, C. |
| Research for new product development
|
1972 |
Greenhalgh, Colin |
| Statistics and significance testing
|
1972 |
Harris, Paul T. |
| Outdoor advertising research
|
1972 |
Copland, Brian |
| Mail surveys
|
1972 |
Allt, Brian |
| Advertising research
|
1972 |
Lovell, Mark |
| Segmenting and constructing markets
|
1972 |
Lunn, Tony |
| Interviewing and field control
|
1972 |
Drakeford, John F. |
| Radio and cinema research
|
1972 |
Teer, Frank |
| Corporate image research
|
1972 |
Worcester, Robert |
| Coding, editing and processing of market research data
|
1972 |
Roughton, G. W. |
| Research on "below the line" expenditure
|
1972 |
Simmons, Martin |
| Qualitative research and motivation research
|
1972 |
Sampson, Peter |
| Sampling
|
1972 |
Collins, Martin |
| Omnibus surveys
|
1972 |
Kendall, J. P. H. |
| Television media research
|
1972 |
Twyman, William Anthony |
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