Marketing in a goal-oriented organization the Texas instruments approach
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| Veröffentlicht in: | Changing marketing strategies in a new economy |
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| Format: | UnknownFormat |
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1977
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Marketing and the corporate purpose | 1977 | Levitt, Theodore |
| Marketingʹs drive to maturity | 1977 | Kotler, Philip |
| Research and the development of marketing strategy | 1977 | Glasser, Gerald J. |
| Marketing in a goal-oriented organization : the Texas instruments approach | 1977 | Bucy, J. Fred |
| Developing marketing strategies in financial institutions | 1977 | Wilcox, Thomas R. |
| Marketing strategy : some basic considerations | 1977 | Backman, Jules |
| The team approach to strategic marketing planning | 1977 | Corbin, Arnold |