A simple marketing game

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing management and the decision sciences: theory and applications
1. Verfasser:	Broadbent, Simon (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1971
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Titel	Jahr	Verfasser
Prediction of consumer innovators : application of multiple discriminant analysis	1971	Robertson, Thomas S.
Stochastic process models of consumer behavior	1971	Howard, Ronald A.
Advertising expenditure models : State of the art and prospects	1971	Green, Paul E.
Model-building in marketing research	1971	Massy, William F.
Using PERT in marketing research	1971	Harder, Virgil E.
Operations research in marketing	1971	Kotler, Philip
Marketing and management science : a marriage on the rocks?	1971	Cardwell, John J.
Marketing information systems : a new dimension for marketing research	1971	Brien, Richard H.
Allocating advertising dollars by linear programing	1971	Engel, James F.
Methods of estimating consumer preference distributions	1971	Day, Ralph L.
A missing link in physical distribution system design	1971	Heskett, J. L.
A systems model for price programming	1971	Darden, William R.
The promise of simulation in marketing	1971	Weitz, Harold
Management science in marketing : status and prospects	1971	Anshen, Melvin
Multiple regression analysis : the easy way	1971	Landis, Jack B.
How to price industrial products	1971	Walker, Arleigh W.
Information systems in marketing	1971	Menkus, Belden
A factor analysis of the liquor preferences of French consumers	1971	Stoetzel, Jean
Analysis of variance	1971	Collins, Gwyn
Marketing mix decisions for new products	1971	Kotler, Philip