| Summary of the effects of advertising on primary and selective demand
|
1965 |
Borden, Neil Hopper |
| A pioneering experiment in assessing advertising effectiveness
|
1965 |
Coffin, Thomas E. |
| Clues for advertising strategists 2.
|
1965 |
Cox, Donald F. |
| Clues for advertising strategists 1.
|
1965 |
Cox, Donald F. |
| How advertising performance depends on other marketing factors
|
1965 |
Kuehn, Alfred A. |
| Copy testing : what course is it taking?
|
1965 |
Maloney, John C. |
| Computer simulation of consumer behavior
|
1965 |
Wells, Willliam D. |
| The relation between advertising pressure and consumer sales
|
1965 |
Williams, Robert J. |
| The marketing strategy of planned visual communications
|
1965 |
Stahl, Gerald |
| A marketing approach to media selection
|
1965 |
Garfinkle, Norton |
| Bayesian classification procedures in analyzing customer characteristics
|
1965 |
Green, Paul E. |
| How communication works
|
1965 |
Schramm, Wilbur |
| Visual material and recall of magazine articles
|
1965 |
Greenbaum, Allan |
| Effects of fear-arousing communications
|
1965 |
Janis, Irving L. |
| Sharper focus for the corporate image
|
1965 |
Martineau, Pierre |
| The Starch and Ted Bates correlative measures of advertising effectiveness
|
1965 |
Rotzoll, Kim B. |
| The influence of source credibility on communication effectiveness
|
1965 |
Hovland, Carl Iver |
| Reconciling conflicting results derived from experimental and survey studies of attitude change
|
1965 |
Hovland, Carl Iver |
| The qualitative values of advertising media
|
1965 |
Weilbacher, William M. |
| The elusive element in scientific marketing
|
1965 |
Weir, Walter |
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