| How purchase type influences consumption-related posting behavior on social media : the moderating role of materialism
|
2018 |
Duan, Jingyi |
| Showrooming, webrooming, and user-generated content creation in the omnichannel era
|
2018 |
Kang, Ju-Young M. |
| Gulping the poison : how webcare attributes reduce damages to brands caused by negative reviews
|
2018 |
Tathagata, Ghosh |
| Fostering purchase intentions toward online retailer websites in an emerging market : an S-O-R perspective
|
2018 |
Kühn, S. W. |
| The role of telepresence and user engagement in co-creation value and purchase intention: online retail context
|
2018 |
Algharabat, Raed Salah |
| The impact of social environment on willingness to pay for online content
|
2018 |
Setterstrom, Andrew J. |
| German millennials' decision-making styles and their intention to participate in online group buying
|
2018 |
Klein, Andreas |
| Mobile commerce competitive advantage : a quantitative study of variables that predict m-commerce purchase intentions
|
2018 |
Blaise, Robert |
| Leveraging online communities to support the brand and develop the community
|
2018 |
Baldus, Brian J. |
| Investigating the factors that make a fashion app successful : the moderating role of personalization
|
2018 |
Trivedi, Jay P. |
| Factors that influence customers' attitude toward electronic banking in Nigeria
|
2018 |
Inegbedion, Henry Egbezien |
| An examination of the relationship between culture and cyberloafing using the Hofstede model
|
2018 |
Ugrin, Joseph C. |
| An exploratory study of mobile shopping behaviors of young adults in Thailand
|
2018 |
Chau, Ngan N. |
| The future scope of Netnography and Social Network Analysis in the field of marketing
|
2018 |
Sharma, Radhika |
| Social media marketing management : a conceptual framework
|
2018 |
Parsons, Amy L. |
| Mobile commerce website success : antecedents of consumer satisfaction and purchase intention
|
2018 |
Chi, Ting |
| Internet banking : a review (2002-2016)
|
2018 |
Keskar, Mugdha Y. |
| Emotion induction in click intention of picture advertisement : a field examination
|
2018 |
Wu, ChienHsing |
| Elucidating the behavior of consumers toward online grocery shopping : the role of shopping orientation
|
2018 |
Loketkrawee, Phoranee |
| Trends and future directions in online marketing research
|
-2017 |
Roy, Gobinda |
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