The concept of the marketing mix

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Bibliographische Detailangaben
Veröffentlicht in:	Readings in marketing
1. Verfasser:	Neil Hopper, Borden (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1967
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Titel	Jahr	Verfasser
New ways in marketing strategy	1967	Morse, Leon
Strategy of product quality	1967	Kuehn, Alfred A.
Consumer purchase-costs, do retailers recognize them?	1967	Bender, Wesley C.
Symbolism and life style	1967	Levy, Sidney J.
New study tells TV advertisers how advertising builds sales and share of market	1967	Dodd jr., Allen R.
Linear programming for marketing cost reduction	1967	Kallman, Robert J. R.
A space age technique to launch new products	1967	Stolle, John F.
The computer and the marketing man	1967	Christian, Richard C.
Anthropology's contributions to marketing	1967	Winick, Charles
Bayesian statistics in marketing	1967	Roberts, Harry Vivian
The role of the consumer in image building	1967	Reynolds, William H.
New criteria for market segmentation	1967	Yankelovich, Daniel
Social pressures and retail competition	1967	Hollander, Stanley C.
Practical media models, what must they look like?	1967	Moran, William T.
The concept of the marketing mix	1967	Neil Hopper, Borden
The Schwerin model : how you can use it to build your share of market	1967	Kelly, Patrick J.
The significance of ethnic groups in marketing new-type packaged foods in greater New York	1967	Alexander, Milton
Contributions of sociology to marketing	1967	Jonassen, Christen T.
The future challenges marketing	1967	Garretson, Robert C.
Formal reasoning and marketing strategy	1967	Lipson, Harry A.