Analysing qualitative data with quantitative methods: an illustration using personalised item recommendation techniques

Analysing qualitative data with quantitative methods: an illustration using personalised item recommendation techniques

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Veröffentlicht in:Applying qualitative methods to marketing management research
1. Verfasser: Reutterer, Thomas (VerfasserIn)
Weitere Verfasser: Mild, Andreas (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2004
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