The researcher as a man of action
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Veröffentlicht in: | Current controversies in marketing research |
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1969
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Titel | Jahr | Verfasser |
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Laws in marketing | 1969 | Ehrenberg, A. S. C. |
The status of validation in survey research | 1969 | Manfield, Manuel N. |
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Market segmentation as a competitive strategy | 1969 | Foote, Nelson N. |
Personal influence revisited | 1969 | Barton, Allen H. |
The researcher as a man of action | 1969 | Berelson, Bernard |
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Tools of causal analysis | 1969 | Zeisel, Hans |
Sales solicitation in the guise of consumer research | 1969 | Baxter, Richard |
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