A strategic perspective on product planning
|
1980 |
Day, George S. |
A decision-making structure for price decisions
|
1980 |
Oxenfeldt, Alfred R. |
Marketing : one YMCA attacks the problems
|
1980 |
Janders, Jacqueline |
Planning product line strategy : a matrix approach
|
1980 |
Wind, Yoram |
Looking at the cultural environment for international marketing opportunities
|
1980 |
Douglas, Susan |
Key options in market selection and product planning
|
1980 |
Corey, E. Raymond |
Reorganize your company around its markets
|
1980 |
Hanan, Mack |
Private label? : no, it's now ʺpresoldʺ-wave of future
|
1980 |
Weiss, E. B. |
The role of the industrial distributor in marketing strategy
|
1980 |
Webster jr., Frederick E. |
A model of industrial buyer behavior
|
1980 |
Sheth, Jagdish N. |
Can marketing and manufacturing coexist?
|
1980 |
Shapiro, Benson P. |
Marketing professional services
|
1980 |
Kotler, Philip |
Marketing as exchange
|
1980 |
Bagozzi, Richard P. |
The computer, personal selling, and sales management
|
1980 |
Comer, James M. |
Managing the product life cycle
|
1980 |
Clifford jr., Donald K. |
Prescription for the marketplace : everyone listen better!
|
1980 |
Day, Ralph L. |
Multinational product planning : strategic alternatives
|
1980 |
Keegan, Warren J. |
Profitability analysis by market segments
|
1980 |
Beik, Leland L. |
Taming the "paper elephant" in marketing information systems
|
1980 |
Sparks, Jack D. |
A frame of reference for improving productivity in distribution
|
1980 |
McCammon jr., Bert C. |