Beyond market segmentation

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Bibliographische Detailangaben
Veröffentlicht in:	Corporate strategy and product innovation
1. Verfasser:	Barnett, Norman L. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1976
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Titel	Jahr	Verfasser
Bayesian statistics and product decisions	1976	Green, Paul E.
Research and innovation in the modern corporation	1976	Mansfield, Edwin
The anatomy of successful innovations	1976	Marquis, Donald G.
A framework for strategic analysis	1976	Ziemer, D. R.
New product adoption in industrial markets : a framework for analysis	1976	Webster jr., Frederick E.
Marketing mix decisions for new products	1976	Kotler, Philip
The augmented-product concept	1976	Levitt, Theodore
Licensing : reasons, royalties, dangers	1976	Lovell, Enid Baird
Screening new product possibilities	1976	Montgomery, David B.
Estimating market potential	1976	McDonald jr., Morgan B.
Beyond market segmentation	1976	Barnett, Norman L.
Strategies for a technology-based business	1976	Ansoff, H. Igor
Extracts from "Transferring research to operations"	1976	Quinn, James Brian
A rating scale for product innovation	1976	Richman, Barry M.
Diffusion of innovations	1976	Engel, James F.
A profit-oriented decision system	1976	Winer, Leon
Strategy : Formulation, implementation, and monitoring	1976	Cohen, Kalman J.
Experience curves as a planning tool	1976	Conley, Patrick
Effective coordination or marketing with research and development	1976	Hanan, Mack
Toward the improvement of new product search ans screening	1976	Shocker, Allan D.