| Postdecision exposure to relevant information
|
1968 |
Ehrlich, Danuta |
| The two-step flow of communication : an up-to-date report of an hypothesis
|
1964 |
Katz, Elihu |
| A heuristic program for locating warehouses
|
1964 |
Kuehn, Alfred A. |
| Dissonance or defensiveness?
|
1964 |
Deutsch, Morton |
| Group influences in marketing
|
1964 |
Bourne, Francis S. |
| Bayesian statistics in marketing
|
1964 |
Roberts, Harry Vivian |
| Bayesian statistics and product decisions
|
1964 |
Green, Paul E. |
| The effect of promotional effort on sales
|
1964 |
Magee, John F. |
| The logistics of distribution
|
1964 |
Magee, John F. |
| The socio-economic status of cities and suburbs
|
1964 |
Schnore, Leo F. |
| Preference for new products and its relationship to different measures of conformity
|
1964 |
Gruen, Walter |
| Selecting profitable products
|
1964 |
O'Meara jr., John T. |
| Social and psychological factors associated with acceptance of new food products
|
1964 |
Bylund, H. Bruce |
| An operations-research study of sales response to advertising
|
1964 |
Vidale, Marcello L. |
| Models using experimental data to appraise marketing strategy
|
1964 |
Pessemier, Edgar A. |
| Consumer attitudes, expectations and plans
|
1964 |
Morrissett, Irving |
| Probabilistic models of consumer buying behavior
|
1964 |
Kuehn, Alfred A. |
| The analysis of consumer actions
|
1964 |
Kornhauser, Arthur |
| Marketing research expenditures : a decision model
|
1964 |
Bass, Frank M. |
| Marketing expansion : a statistical analysis
|
1964 |
King, William R. |
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