Advertising in the national economy

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Bibliographische Detailangaben
Veröffentlicht in:	Handbook of advertising management
1. Verfasser:	Backman, Jules (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1970
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Titel	Jahr	Verfasser
Copy research	1970	Greenbaum, Allan
How consumers behave	1970	Williams, Robert J.
Execution of copy in print media	1970	Tyler, William D.
Managing the legal aspects of advertising	1970	Weil, Gilbert H.
Media research	1970	Papazian, Edward
Advertising to the farm market	1970	Barger, Cecil E.
The marketing plan	1970	DuBois, Cornelius
Transit advertising	1970	Callanan, Daniel E.
Advertising in the national economy	1970	Backman, Jules
Advertising in our society	1970	Allport, Peter W.
Structure and functions of the advertising agency	1970	Crichton, John
Uses of the computer and other technological developments in advertising	1970	Pearson, Arthur S.
Execution of copy strategy in direct mail and out-of home media	1970	Walsh, Harry B.
Retail advertising	1970	Gore, Budd
Management of advertising personnel	1970	Noettling, Frank
Advertising managementʹs sales promotion responsibilities and activities	1970	Lewis jr., Donald M.
Media planning	1970	Jones, Richard P.
Execution of copy strategy in broadcast media	1970	Buckley, Donald Bright
International advertising	1970	Miracle, Gordon E.
Measurement of sales effectiveness of advertising	1970	Ramond, Charles K.