The impact of attitud strength on customer-oriented priority setting by decision-makers an empirical investigation

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Veröffentlicht in:Journal of economic psychology
1. Verfasser: Birgelen, Marcel van (VerfasserIn)
Weitere Verfasser: Ruyter, Ko de (VerfasserIn), Wetzels, Martin (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2003
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