Profit-oriented selection of R & D projects

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Bibliographische Detailangaben
Veröffentlicht in:	Murdick, Robert G. Mathematical models in marketing
1. Verfasser:	Atkinson, Anthony C. (VerfasserIn)
Weitere Verfasser:	Bobis, Arthur H. (VerfasserIn)
Format:	UnknownFormat
Veröffentlicht:	1971
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Titel	Jahr	Verfasser
Short-term forecasting with exponential smoothing	1971	Montgomery, Douglas C.
A stochastic interpretation of the heavy half	1971	Morrison, Donald G.
Competitive strategies for new-product marketing over the life cycle	1971	Kotler, Philip
Defining and estimating a trading area	1971	Huff, David L.
New-product decision making	1971	Wang, Edward D.
Forecasting seasonal style goods for inventory control	1971	Hertz, D. B.
Expenditure policy for mail-order advertisers	1971	Simon, Julian L.
Determination of warranty reserves	1971	Menke, Warren W.
An optimal plan for salesmen's compensation	1971	Farley, John U.
Consumer buying behavior	1971	Nicosia, Francisco M.
The traveling salesman	1971	Parsons, James A.
Commitment timing for launching a new product	1971	Haufmann, A. M.
The carry-over effect of advertising	1971	Tull, Donald S.
Brand, preferences and simple Markov processes	1971	Maffei, Richard B.
Measuring the cumulative net coverage of any combination of media	1971	Hofmans, Pierre
Measuring consumer brand preference	1971	Padberg, D. I.
Response of sales to advertising	1971	Vidale, M. L.
First-purchase timing	1971	Bass, Frank M.
Profit-oriented selection of R & D projects	1971	Atkinson, Anthony C.