Brand, dynamic valuation and transparent governance of living systems
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| Veröffentlicht in: | Beyond branding |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2003
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| A brand of enlightenment | 2003 | Ind, Nicholas |
| Beyond brand narcissism | 2003 | Mitchell, Alan |
| Whose brand is it anyway? | 2003 | Meyers, Denzil |
| What's brand got to do with it? | 2003 | Caswell, John |
| Leadership branding | 2003 | Gad, Thomas |
| Branding for good? | 2003 | Anholt, Simon |
| Brand sustainability: it's about life ... or death | 2003 | Kitchin, Tim |
| Authenticity | 2003 | Moore, John |
| Anthropology and the brand | 2003 | Ryder, Ian |
| Transparency, or not: brand inside/brand outside TM - the most obvious yet overlooked next source for the brands's authentic evolution | 2003 | Anixter, Julie |
| The brand manifesto: why brands must act now or alienate the future's primary consumer group | 2003 | Yan, Jack |
| Brand, dynamic valuation and transparent governance of living systems | 2003 | Macrae, Chris |