| The development of brand loyalty : an experimental study
|
1971 |
McConnnell, J. Douglas |
| Judgment and consumership in the management of family resources
|
1971 |
Hill, Reuben |
| The effect on parental buying habits of children exposed to children's television programs
|
1971 |
Munn, Mark |
| Brand choice and social stratification
|
1971 |
Ferber, Robert |
| An interpersonal orientation to the study of consumer behavior
|
1971 |
Cohen, Joel B. |
| Informational sources in the adoption process of new fabrics
|
1971 |
Beal, George M. |
| Advertising and store patronage
|
1971 |
Atkin, Kenward L. |
| Cultural compatibility in the adoption of television
|
1971 |
Graham, Saxon |
| Brand loyalty revisited : a twenty-year report
|
1971 |
Guest, Lester |
| Social class and life cycle as predictors of shopping behavior
|
1971 |
Rich, Stuart U. |
| An experimental study of the effects of information on consumer product evaluations
|
1971 |
Hempel, Donald J. |
| Effects of group influences on consumer brand preferences
|
1971 |
Stafford, James E. |
| How adults learn brand preference
|
1971 |
Sheth, Jagdish N. |
| Consumer-confusion in the selection of supermarket products
|
1971 |
Friedman, Monroe Peter |
| The semantic differential as an index of brand attitude
|
1971 |
Barclay, William D. |
| Perceived risk and consumer decision-making : the case of telephone shopping
|
1971 |
Cox, Donald F. |
| The learning of consumer preference
|
1971 |
Krugman, Herbert E. |
| Differences between retailers' and consumers' perceptions
|
1971 |
McClure, Peter J. |
| Can Bales' interaction process analysis be used to explore consumer behavior?
|
1971 |
Gardner, David M. |
| Social character and differential preference for mass communication
|
1971 |
Kassarjian, Harold H. |
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