Journal of relationship marketing innovations & enhancements for customer service, relations & satisfaction

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Sprache:eng
Veröffentlicht: Binghamton, NY Haworth Press 2002-
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Titel Jahr Verfasser
Internet-based relationship marketing : a Sub-Saharan African perspective 2017 Mahmoud, Mahmoud Abdulai
Assessing value co-creation and new product success from cultural orientations and relationship marketing perspectives 2017 Sulhaini
Methodological choices in relationship quality (RQ) research 1987 to 2015 : a systematic literature review 2017 Osobajo, Oluyomi Abayomi
Do loyalty cards enhance loyalty in the pharmaceutical sector? 2017 Marques, Susana Henriques
Antecedents and consequences of mutual trust in PPPs 2017 Panchapakesan Padma
Moderating price sensitivity of low-uncertainty daily eco-friendly products : creating benevolence trust and reducing uncertainties 2017 Wu, Couchen
A relationship governance perspective of organizational buyers' supplier choice decisions 2017 Gao, Tao
Antecedents of purchase intention in the online context 2017 Bebber, Suélen
Role of customer retention equity in creating and developing brand value 2017 Chahal, Hardeep
Identifying customer loyalty supporting factors in the retail banking context : an empirical examination 2017 Bhatnagar, Shakti Bodh
What really leads to partner relationship management? : a review of literature 2017 Agarwal, Anuja
Customer interaction management capabilities on the micro-retail fashion in Indonesia 2017 Nurhayati, Tatiek
The moderating role of involvement on the overchoice effect in retail decision making 2017 Vieira, Valter Afonso
Performing under pressure : winning customers through improvisation in team selling 2017 Hill, Katerina E.
What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis 2017 Nikhashemi, S. R.
Integrated marketing communications and their effects on customer switching intention -2016 Thaichon, Paramaporn
Examination of formal and informal relationships between service provider and client for ticket sales outsourcing in the United States -2016 Lee, Seungbum
An investigation into the cocept of brand love and its proximal and distal covariates -2016 Garg, Ruchi
Customer relationship management theory and research in the new millennium : directions for future research -2016 Debnath, Rajarshi
Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing -2016 Kaur, Gunjeet
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