Introduction to a global scorecard: industry practice and international implications

Introduction to a global scorecard: industry practice and international implications

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Bibliographische Detailangaben
Veröffentlicht in:Handbook of research in international marketing
1. Verfasser: Schuster, Camille P. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2003
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