Global brands: does familiarity breed contempt?

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Bibliographische Detailangaben
Veröffentlicht in:	Handbook of research in international marketing
1. Verfasser:	Johansson, Johny K. (VerfasserIn)
Weitere Verfasser:	Ronkainen, Ilkka A. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2003
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