Editorial stance on the future of marketing: critical 21st-century perspectives
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| Veröffentlicht in: | The future of marketing |
|---|---|
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| Format: | UnknownFormat |
| Sprache: | eng |
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2003
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Editorial stance on the future of marketing: critical 21st-century perspectives | 2003 | Kitchen, Philip J. |
| Knowledge transfer through marketing textbooks: the Howard and Sheth buyer behaviour typology as a case in point | 2003 | Van Waterschoot, Walter |
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| Corporate branding: the marketing perspective | 2003 | Riel, Cees B. M. van |
| Drawing the strands together | 2003 | Kitchen, Philip J. |
| A meeeting of minds | 2003 | Kitchen, Philip J. |
| Redesigning marketing to fit a different marketplace | 2003 | Schultz, Don E. |
| Rethinking the value concept in marketing | 2003 | Raaij, Willem Fred van |
| How clients can improve their advertising by improving their decision-making | 2003 | Jones, John Philip |
| Let's do the time warp again: a marketing manifesto for retro revolutionaries | 2003 | Brown, Stephen |
| The future of marketing | 2003 | Sheth, Jagdish N. |