Brand building

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Bibliographische Detailangaben
Veröffentlicht in:	The marketing book
1. Verfasser:	De Chernatony, Leslie (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2003
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Titel	Jahr	Verfasser
Relationship marketing	2003	O'Malley, Lisa
The basics of marketing strategy	2003	Wensley, Robin
New product development	2003	Hart, Susan
Integrating customer relationship management and supply chain management	2003	Christopher, Martin
Marketing implementation, organizational change and internal marketing strategy	2003	Piercy, Nigel F.
The marketing of services	2003	Palmer, Adrian
International marketing - the issues	2003	Paliwoda, Stanley J.
Consumer decision making: process, level and style	2003	Foxall, Gordon R.
Business-to-business marketing: organizational buying behaviour, relationships and networks	2003	Turnbull, Peter W.
Marketing research	2003	Webb, John
Managing the marketing mix	2003	Doyle, Peter
Pricing	2003	Diamantopoulos, Adamantios
Brand building	2003	De Chernatony, Leslie
Promotion	2003	Crosier, Keith
Controlling marketing and the measurement of marketing effectiveness	2003	Ward, Keith
E-marketing	2003	Chaffey, Dave
Marketing for small-to-medium enterprises	2003	Carson, David
Sales promotion	2003	Peattie, Sue
Retailing	2003	McGoldrick, Peter J.
Strategic marketing planning: theory and practice	2003	McDonald, Malcolm