| Chinese consumer market : the right way to achieve profitable growth
|
2002 |
Tse, Edward |
| Strategic export pricing : a long and winding road
|
2002 |
Stöttinger, Barbara |
| International information cross-fertilization in marketing : an empirical assessment
|
2002 |
Czinkota, Michael R. |
| The policy gap in international marketing
|
2002 |
Czinkota, Michael R. |
| Country segmentation based on objective quality-of-life measures
|
2002 |
Peterson, Mark A. |
| Alliances in upstream oil and gas
|
2002 |
Ernst, David |
| Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
|
2002 |
Alden, Dana L. |
| Marketing standardization within global industries : an empirical study of performance implications
|
2002 |
O'Donnell, Sharon I. |
| The antecedents and consequences of integrated global marketing
|
2002 |
Sheth, Jagdish N. |
| Conducting international marketing research in the twenty-first century
|
2002 |
Craig, C. S. |
| The impact of US lobbying practice on the European business-government relationship
|
2002 |
Coen, David |
| The Asian difference in B2B
|
2002 |
|
| Entering the Japanese market : a reassessment of foreign firms' entry and distribution strategies
|
2002 |
Czinkota, Michael R. |
| Taking Wal-Mart global : lessons from retailing's giant
|
2002 |
Govindarajan, Vijay |
| Agency perceptions and practices on global IMC
|
2002 |
Gould, Stephen J. |
| Managing knowledge in global service fimrs : centers of excellence
|
2002 |
Moore, Karl |
| "Culture shocks" in inter-cultural service encounters?
|
2002 |
Stauss, Bernd |
| The Asian apocalypse : crisis marketing for consumers and business
|
2002 |
Ang, Swee Hoon |
| Correlates of intellectual property violation
|
2002 |
Ronkainen, Ilkka A. |
| International competition in mixed industries
|
2002 |
Calori, Roland |
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