Estimating market-level multiplicative models of promotion effects with linearly aggregated data . a parametric approach

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Bibliographische Detailangaben
Veröffentlicht in:	Econometric models in marketing
1. Verfasser:	Bemmaor, Albert C. (VerfasserIn)
Weitere Verfasser:	Wagner, Udo (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2002
Schlagworte:	Marktforschung > Werbewirkung > Systematischer Fehler > Schätzung > Süßwaren > Österreich > Frankreich > Waschmittel > Aufsatz im Buch
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