Analysis of multi-category purchase incidence decisions using IRI market basket data

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Bibliographische Detailangaben
Veröffentlicht in:	Econometric models in marketing
1. Verfasser:	Chib, Siddhartha (VerfasserIn)
Weitere Verfasser:	Seetharaman, P. B. (VerfasserIn), Strijnev, Andrei (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2002
Schlagworte:	1991-1993 > Konsumentenverhalten > Kauf > Entscheidung > Markov-Kette > USA > Aufsatz im Buch
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