Profiles of internet buyers in 20 countries evidence for region-specific strategies

The prospect of an emerging global Internet consumer entices many internationalizing organizations as it would enable standardization of Internet strategies on a worldwide basis. A sample of advanced Internet users from 20 countries shows differences in beliefs, attitudes, perceptions, and Internet...

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Veröffentlicht in:Journal of international business studies
1. Verfasser: Lynch, Patrick D. (VerfasserIn)
Weitere Verfasser: Beck, John C. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2001
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