| Developing an international communication strategy for a brand : the NIVEA case
|
2000 |
Brenneiser, Marc |
| Perrier : the benzene crisis
|
2000 |
Franch, Josep |
| The Ullman chair : potential for success?
|
2000 |
Hultén, Staffan |
| ZTM : a public transportation system
|
2000 |
Przybylowski, Krysztof |
| The mobile telephone supplier : choosing a channel entry strategy
|
2000 |
Andersson, Per |
| Czech beer goes worldwide
|
2000 |
Nagyova, Jana |
| NIVEA : brand transfer for continuous and innovative product maintenance
|
2000 |
Roosdorp, Alexander |
| Cumulus : the development of a loyalty card scheme
|
2000 |
Rudolph, Thomas |
| Ways of applying segmentation strategies : recession in the Hungarian beer market
|
2000 |
Berács, József |
| MD Foods amba : a new world of sales and marketing
|
2000 |
Bjerre, Mogens |
| MCC : an innovative distribution strategy for an innovative product
|
2000 |
Busch, Anina |
| The mixed blessings of the Euro
|
2000 |
Everdingen, Yvonne Maria van |
| Integrating brand strategies after an acquisition : Schwarzkopf & Henkel cosmetics
|
2000 |
Faix, Axel |
| Customer satisfaction in emergency ambulance services : a case for empirical research
|
2000 |
Sinkovics, Rudolf R. |
| Coca-Cola : market launch of a new "green" packaging system
|
2000 |
Habann, Frank |
| Petrobank : a new competition in the market place?
|
2000 |
Kozielski, Robert |
| Rocking the boat at MTV : dealing with market fragmentation
|
2000 |
Meyer, Ron |
| Alcopops : triumph or disaster?
|
2000 |
Phillips, Celia |
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