Internal marketing in the light of relationship marketing and network organizations

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Bibliographische Detailangaben
Veröffentlicht in:	Internal marketing
1. Verfasser:	Gummesson, Evert (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2000
Schlagworte:	Aufsatz im Buch
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Titel	Jahr	Verfasser
Employee attitudes and responses to internal marketing	2000	Hogg, Gillian
Minimizing internal communication gaps by using Business Television	2000	Stauss, Bernd
A meta-model of internal marketing	2000	Rafiq, Mohammed
Internal relationship management : broadening the scope of internal marketing	2000	Voima, Paivi
Internal marketing in the light of relationship marketing and network organizations	2000	Gummesson, Evert
Managerial interactions of internal marketing	2000	Gilmore, Audrey
Services marketing starts from within	2000	Berry, Leonard L.
Internal marketing : a relationships and value-creation view	2000	Dunne, Peter A.
The strengths and weakness of internal marketing	2000	Ballantyne, David
Effectiveness implies leaving myths aside	2000	Flipo, Jean-Paul
A broader conception of internal marketing : a social constructionist perspective	2000	Varey, Richard J.
From hierarchy to enterprise : internal markets are the foundation for a knowledge economy	2000	Halal, William E.
Internal marketing in small manufacturing firms : extending the concept to encompass organisational learning	2000	Chaston, Ian
Get close to the internal customer or keep your distance?	2000	Foreman, Susan K.
The business value of buy-in : how staff understanding and commitment impact on brand and business performance	2000	Thomson, Kevin
Internal marketing : a step too far	2000	Mudie, Peter