| The evolution of relationship marketing
|
2000 |
Sheth, Jagdish N. |
| Toward a theory of business alliance formation
|
2000 |
Sheth, Jagdish N. |
| Membership customers and relationship marketing
|
2000 |
Gruen, Thomas W. |
| Affinity partnering : conceptualization and issues
|
2000 |
Swaminathan, Vanitha |
| Relationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization
|
2000 |
Morgan, Robert M. |
| Information technology : its role in building, maintaining, and enhancing relationships
|
2000 |
Sisodia, Rajendra |
| Customer profitability : analysis and design issues
|
2000 |
Storbacka, Kaj |
| Relationship marketing : the UK perspective
|
2000 |
Payne, Adrian |
| Relationship marketing : the Nordic school perspective
|
2000 |
Grönroos, Christian |
| Relationship marketing in consumer markets : antecedents and consequences
|
2000 |
Sheth, Jagdish N. |
| Relationship marketing and key account management
|
2000 |
Cannon, Joseph P. |
| Horizontal alliances for relationship marketing
|
2000 |
Cravens, David W. |
| The IMP perspective : assets and liabilities of business relationships
|
2000 |
H°akansson, H°akan |
| Relationship marketing of services
|
2000 |
Berry, Leonard L. |
| Relationship marketing and distribution channels
|
2000 |
Weitz, Barton A. |
| Strategic alliances : a synthesis of conceptual foundations
|
2000 |
Varadarajan, P. Rajan |
| Supplier partnering
|
2000 |
Mentzer, John T. |
| Organizing for relationship marketing
|
2000 |
Gordon, Jan |
| The domain and conceptual foundations of relationship marketing
|
2000 |
Parvatiyar, Atul |
| An integrated model of buyer-seller relationships
|
2000 |
Wilson, David T. |
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