| Turning data into knowledge
|
2000 |
Ehrenberg, Andrew |
| Quantitative data analyusis : univariate techniques
|
2000 |
Malhotra, Naresh K. |
| Market segmentation
|
2000 |
Neal, William D. |
| Database and data mining techniques
|
2000 |
Peacock, Peter |
| Measuring the equity in customer relationships
|
2000 |
Barnes, James G. |
| Quantitative data analyusis : multivariate techniques
|
2000 |
Malhotra, Naresh K. |
| Public opinion polls
|
2000 |
Taylor, Humphrey |
| Pricing research
|
2000 |
Lyon, David W. |
| Knowledge as our discipline
|
2000 |
Chakrapani, Chuck |
| At the threshold of science
|
2000 |
Marder, Eric |
| Internet research : the brave new world
|
2000 |
Fine, Brian |
| Marketing mix analysis : a science ... and an art
|
2000 |
Gascoigne, David |
| Product and package testing
|
2000 |
Moskowitz, Howard R. |
| Qualitative research techniques : taking the best of the past into the future
|
2000 |
Henderson, Naomi R. |
| The process of marketing research
|
2000 |
Deal, Ken |
| Data collection methods and marketing research : a comparison and review of alternatives
|
2000 |
Kanetkar, Vinay |
| Sampling techniques
|
2000 |
Chan, Peter |
| Computer-based qualitative data analysis
|
2000 |
Dey, Ian |
| Graphical methods of data analysis and presentation
|
2000 |
Everitt, B. S. |
| Research in advertising
|
2000 |
Wimmer, Roger |
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