Lost in relationship-marketing space: the limitations of relationship marketing from the perspective of the consumer

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Relationship marketing
1. Verfasser:	Hansen, Ursula (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2000
Schlagworte:	Beziehungsmarketing > Konsumentenverhalten > Kunden > Kosten-Nutzen-Analyse > Theorie > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers	2000	Diller, Hermann
Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs	2000	Morgan, Robert M.
Closeness in customer relationships: examining the payback from getting closer to the customer	2000	Barnes, James G.
Relationship marketing success through investments in services	2000	Meyer, Anton
Relationship marketing success through investments in customers	2000	Hennig-Thurau, Thorsten
Using new media for customer interaction: a challenge for relationship marketing	2000	Stauss, Bernd
Cultural influences on relationship marketing	2000	Palmer, Adrian
Services relationship marketing: a sector case study	2000	Payne, Adrian
Lost in relationship-marketing space: the limitations of relationship marketing from the perspective of the consumer	2000	Hansen, Ursula
The importance of internal relationship marketing for external relationship success	2000	Liljander, Veronica
The three Rs of relationship marketing: retroactive, retrospective, retrogressive	2000	Brown, Stephen
Internationalization of encounter-based relationship strategies	2000	Botschen, Günther
Why customers build relationships with companies - and why not	2000	Hennig-Thurau, Thorsten