Strategic management in tourism
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Wallingford, Oxon u.a.
CABI Pub.
c2000
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| Online Zugang: | Inhaltsverzeichnis Table of contents |
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Segmentation, targeting, positioning and strategic marketing | 2000 | Mountinho, L. |
| Consumer behaviour | 2000 | Mountinho, L. |
| Strategic quality management | 2000 | Maylor, H. |
| Strategic planning | 2000 | Mountinho, L. |
| The marketing planning index : a tool for measuring strategic marketing effectiveness in the hospitality sector | 2000 | Phillips, P. A. |
| The marketing environment for travel and tourism | 2000 | Peattie, K. |
| Tourism marketing research | 2000 | Mountinho, L. |
| Human resource issues in travel and tourism | 2000 | Nickson, D. |
| Financial management in tourism | 2000 | Bridge, J. |
| Trends in tourism | 2000 | Mountinho, L. |
| Operations management | 2000 | Southern, G. |
| Demand modelling and forecasting | 2000 | Witt, S. F. |
| International tourism management | 2000 | Go, F. |