Technologische Innovationen und asymmetrische Information die Eignung verschiedener Signale für Anbieter unterschiedlicher Technologiegenerationen

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business economics
1. Verfasser: Gierl, Heribert (VerfasserIn)
Weitere Verfasser: Helm, Roland (VerfasserIn), Satzinger, Michaela (VerfasserIn)
Format: UnknownFormat
Sprache:ger
Veröffentlicht: 1999
Schlagworte:
Marketingmanagement > Signalling > Innovation > Asymmetrische Information > Prinzipal-Agent-Theorie > Innovationsdiffusion > Theorie > Aufsatz in Zeitschrift
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