| An application of a network approach to marketing : defending and changing market positions
|
1985 |
Mattsson, Lars-Gunnar |
| Alternative approaches to consumer behavior
|
1985 |
Benton, Raymond |
| Transcending or changing ideology? : comments on four papers on paradigms and ideology
|
1985 |
Grønmo, Sigmund |
| Revisioning marketing management for the new paradigm era
|
1985 |
Rosenberg, Larry J. |
| Is marketing ready for Kuhn?
|
1985 |
Venkatesh, Alladi |
| Hunting for the criteria for marketing science : logical empiricism and all that ..
|
1985 |
Karlinsky, Meir |
| The political economy framework of interorganizational relations, revisited
|
1985 |
Reve, Torger |
| Reflections on the concept of exchange : marketing and economic structures
|
1985 |
Pandya, Anil |
| Marketing as exchange : is it indistinguishable from social psychology?
|
1985 |
Bagozzi, Richard P. |
| Choice and choicelessness in the paradigm of marketing
|
1985 |
Dholakia, Nikhilesh |
| Marketing by obedience : some notes on the normative paradigm for industrial marketing in Europe
|
1985 |
Guillet de Monthoux, Pierre |
| Ideology v[ersu]s science in marketing
|
1985 |
Firat, A. Fuat |
| The conflict between ideology and science
|
1985 |
Heede, Soren |
| A misdirected capitalistic paradigm
|
1985 |
Nason, Robert W. |
| Which sense of paradigms makes sense in marketing?
|
1985 |
Uusitalo, Liisa |
| Marketing : a retrenchment exercise
|
1985 |
Seymour, Daniel |
| A theory-in-use approach to developing marketing theories
|
1985 |
Heffring, Michael |
| Does logical empiricism imprison marketing?
|
1985 |
Hunt, Shelby D. |
| The tyranny of paradigms : the casefor paradigmatic pluralism in marketing
|
1985 |
Arndt, Johan |
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