The political economy framework of interorganizational relations, revisited

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Changing the course of marketing
1. Verfasser: Reve, Torger (VerfasserIn)
Weitere Verfasser: Stern, Louis W. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 1985
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
The political economy framework of interorganizational relations, revisited 1985 Reve, Torger
Reflections on the concept of exchange : marketing and economic structures 1985 Pandya, Anil
Marketing as exchange : is it indistinguishable from social psychology? 1985 Bagozzi, Richard P.
Choice and choicelessness in the paradigm of marketing 1985 Dholakia, Nikhilesh
Marketing by obedience : some notes on the normative paradigm for industrial marketing in Europe 1985 Guillet de Monthoux, Pierre
Ideology v[ersu]s science in marketing 1985 Firat, A. Fuat
The conflict between ideology and science 1985 Heede, Soren
A misdirected capitalistic paradigm 1985 Nason, Robert W.
Which sense of paradigms makes sense in marketing? 1985 Uusitalo, Liisa
An application of a network approach to marketing : defending and changing market positions 1985 Mattsson, Lars-Gunnar
Alternative approaches to consumer behavior 1985 Benton, Raymond
Transcending or changing ideology? : comments on four papers on paradigms and ideology 1985 Grønmo, Sigmund
Revisioning marketing management for the new paradigm era 1985 Rosenberg, Larry J.
Is marketing ready for Kuhn? 1985 Venkatesh, Alladi
Hunting for the criteria for marketing science : logical empiricism and all that .. 1985 Karlinsky, Meir
Marketing : a retrenchment exercise 1985 Seymour, Daniel
A theory-in-use approach to developing marketing theories 1985 Heffring, Michael
Does logical empiricism imprison marketing? 1985 Hunt, Shelby D.
The tyranny of paradigms : the casefor paradigmatic pluralism in marketing 1985 Arndt, Johan
Alle Artikel auflisten