A propositional inventory for new diffusion research
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| Veröffentlicht in: | The effects of communication on consumers |
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| Sprache: | eng |
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Tag hinzufügen | Titel | Jahr | Verfasser |
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| The changing language of a consumer society : brand name usage in popular American novels in the postwar era | 1985 | Friedman, Monroe |
| Physical attractiveness of the celebrity endorser : a social adaptation perspective | 1985 | Kahle, Lynn R. |
| Images of ourselves : the good life in twentieth century advertising | 1985 | Belk, Russell W. |
| The effects of commercials for adult products on children | 1985 | Gorn, Gerald J. |
| Experts as negative opinion leaders in the diffusion of a technological innovation | Leonard, Dorothy A. | |
| A propositional inventory for new diffusion research | Gatignon, Hubert A. | |
| Reference prices and deception in newspaper advertising | Liefeld, John |