Images of ourselves the good life in twentieth century advertising
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Veröffentlicht in: | The effects of communication on consumers |
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Sprache: | eng |
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1985
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Titel | Jahr | Verfasser |
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The changing language of a consumer society : brand name usage in popular American novels in the postwar era | 1985 | Friedman, Monroe |
The effects of commercials for adult products on children | 1985 | Gorn, Gerald J. |
Physical attractiveness of the celebrity endorser : a social adaptation perspective | 1985 | Kahle, Lynn R. |
Images of ourselves : the good life in twentieth century advertising | 1985 | Belk, Russell W. |
Experts as negative opinion leaders in the diffusion of a technological innovation | Leonard, Dorothy A. | |
A propositional inventory for new diffusion research | Gatignon, Hubert A. | |
Reference prices and deception in newspaper advertising | Liefeld, John |