Basic mechanisms of preference formation
Gespeichert in:
| Veröffentlicht in: | The role of affect in consumer behavior |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
1986
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| Schlagworte: | |
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Advertising and emotionality | 1986 | Holman, Rebecca H. |
| Properties of affect and affect-laden information processing as viewed through the facial response system | 1986 | |
| Basic mechanisms of preference formation | 1986 | Zajonc, Robert B. |
| Reflections on the role of affect in consumer behavior | 1986 | Peterson, Robert A. |
| Affective advertising : role, processes, and measurement | 1986 | Batra, Rajeev |
| Emotion in the consumption experience : toward a new model of the human consumer | 1986 | Holbrook, Morris B. |