Marketing strategies of international competitors in the UK machine tool market

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of global marketing
1. Verfasser: Doyle, Peter (VerfasserIn)
Weitere Verfasser: Wong, Veronica (BerichterstatterIn), Shaw, Vivienne (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 1994
Schlagworte:
Werkzeugmaschine > Internationales Marketing > Tochtergesellschaft > Großbritannien > Deutschland > Japan > USA > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Special issue: marketing challenges and opportunities in India 2018 Manrai, Ajay K.
New research on the determinants of export success 2018 Manrai, Ajay K.
Young consumer's green purchasing behavior : opportunities for green marketing 2018 Uddin, S. M. Fatah
Cultural differences in consumer engagement in brand-related SNS groups : a cross-cultural study of China and the United States 2018 Lu, Xinyu
A multi-stage model of adoption of online buying in India 2018 Rajaretnam, Jeyachandran
Attitudes toward star ratings : generational differences among Indian consumers 2018 Chung, Christina
The moderating role of local vs. foreign shopping context in consumer experience 2018 Chan, Elisa K.
Export performance : is it possible through knowledge and capabilities? : evidence from Turkish manufacturing firms 2018 Durmaz, Ahmet
Cooperation as a mediator between ICT and export success 2018 Cotarelo, M.
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior 2018 Manrai, Ajay K.
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India 2018 Saini, Gordhan
Consuming responsibly : exploring environmentally responsible consumption behaviors 2018 Agrawal, Richa
New research on environmentally responsible consumption behavior and green business strategies 2018 Manrai, Ajay K.
Advances in cross-cultural research on consumer behavior and business strategies 2018 Manrai, Ajay K.
The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago 2018 Rambocas, Meena
A research paper on digital marketing communication and consumer buying decision process : an empirical study in the Indian passenger car market 2018 Dahiya, Rekha
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea 2018 Bae, Young Han
Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers 2018 Kaur, Kuljit
Adoption of environment-friendly cars : direct vis-à-vis mediated effects of government incentives and consumers' environmental concern across global car markets 2018 Chu, Wujin
Cultural meaning, advertising, and national culture : a four-country study 2018 Czarnecka, Barbara
Alle Artikel auflisten